BMW + Be Our Stylist

 

Tommy acted as creative lead as BMW put fans at the center of the fashion conversation surrounding two major events—NYFW & the Oscars. Through an unconventional, multi-platform campaign culminating on the Oscars red carpet, BMW created awareness for the first-ever 2 Series Gran Coupe.

 

Partnering with fashion designer Jason Wu, who embodies the 2 Series Gran Coupe brand ethos of ‘defying convention’, he created TWO bold, unconventional looks for E! talent, Zanna Roberts Rassi to wear as she hosted Live from E! at the Oscars.

 

Fans got to see how the designs came to life in this three-part video series shared on IGTV and E! Online and got to vote for the final dress through IG & Twitter Polls with push to vote content throughout E! News. Zanna revealed the fan chosen look on the Oscars Red Carpet. 

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Click on images to view examples

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